Curious,
Creative,
Collaborative

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We help people to embrace curiosity and creativity to solve the innovation challenges
of today and tomorrow

Who we do this for:

Our services

  • Insight for Innovation

    We run global, exploratory consumer research to help teams understand and be inspired by the people they are designing for

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  • Ideation & Design Thinking

    We plan, run and facilitate engaging and inspiring ideation workshops that maximise your team’s collective brainpower and creativity

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  • Experiment to Iterate

    We use design to create tangible conversations to enable concepts, propositions and experiences to progress

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  • Foresight for Innovation

    We help teams define, imagine and work with future scenarios to help build resilience and have confidence in the direction forward

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  • Training for Innovators

    Your team is your biggest asset, empower their creative growth through our design-led training courses

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Join our team

We are looking for a Design Researcher to support the team to deliver insight, innovation and design projects for clients.

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Recent articles

Blogs
Fuelling Creativity: How Food Can Ignite Innovation and Inspire Ideas
Fuelling Creativity: How Food Can Ignite Innovation and Inspire Ideas

Ever curious about the Science of Creativity and how we can apply it to our day-to-day creative practices, we’ve been exploring the links between creativity and health. In this article, we’ll be exploring food and creativity and how paying attention to what you eat could be deliberately harnessed as a tool to boost the creative power of teams.

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Creativity and Why We Should Sleep On It
Creativity and Why We Should Sleep On It

Within the scientific literature around dream creativity, it’s clear that sleep can help to generate new ideas and help with creative problem solving—but how significant is this? How important is sleep overall when thinking about how creative we are as individuals?

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Zen and the Art of Creativity
Zen and the Art of Creativity

Ever-curious about the Science of Creativity and how we can apply it to our day-to-day creative practices, we’ve been exploring the links between creativity and health. In this article we’ll be exploring the topic of mindfulness and creativity—and how bringing mindfulness to your innovation practice could be deliberately harnessed as a tool to boost the creative power of teams.

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Follow our story

💡 Curious what links these things? At INDUSTRY of Us, curiosity and making connections is what we love. This week, we’re looking at Better for you beverages. Beverages designed to support mind, body, and mood. Consumers are increasingly drin
🧠 Ready for products that do more? You’re not alone…Across the globe, the functional frontier is redefining how consumers choose food, drink, and beauty. It’s no longer just about what a product is, but what it does. Functional
Day 23 of our advent calendar, bringing you a piece of creative good news every day! @nhsengland has teamed up with supermarkets to raise awareness of cancer symptoms through the packaging of everyday items like own-brand underwear and toiletries.
Day 22 of our advent calendar, bringing you a piece of creative good news every day! This small but mighty invention is tackling anaemia in Cambodia by slowly releasing iron when placed in cooking pots. After a year, half of those using it were no l
Day 20 of our advent calendar, bringing you a piece of creative good news every day! Happy to chat benches invite strangers to sit down and have a conversation with one another. Initially trialled in Wales to enable moments of human connection, they

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