Here for Innovators

Within the scientific literature around dream creativity, it’s clear that sleep can help to generate new ideas and help with creative problem solving—but how significant is this? How important is sleep overall when thinking about how creative we are as individuals?

It can be difficult to introduce design thinking and its value as an innovation approach to someone unfamiliar with it. So, in this article we dive into this challenge and explore three distinct yet interconnected perspectives that when combined, can help innovators understand how they might unlock the design thinking puzzle.

Constraints have an impact on our creative process, on what we can do and how we can do it. They are ubiquitous and inescapable. So, how can innovators leverage thinking in constraints to get to stronger ideas with greater, real-world potential?

When comparing different markets for global insight challenges, it is important to consider the impact of cultural nuances. In this article, INDUSTRY of Us explores Hofstede’s model for cultural dimensions, breaking it down and showing how it can be used at different stages of global research projects.

In a world where negative is the new positive, we explore the concept of bad = good. Specifically, in what situations could something negative, or “bad”, actually be helping to deliver a better user experience or outcome?

When designing user experiences, how do you create emotional highs? We explore some of the behavioural science around experience and emotion, with a focus on three key stages: Before, During and After.

What are the differences between Design Sprints and design thinking? We explore some of the defining characteristics that make Design Sprints different and help understand when to choose them

What role does creativity and innovation have during a crisis?  We explore four important types of creativity from personal to transformation and how they can play a role.