Signals of Change

What is a Signal?

A Signal of Change (SoC) is a novel, relevant and previously unforeseen innovation that indicates a potential future disruption whose impact is unpredictable but scalable

Ready-to-go inspiration

SoC are ready-to-go inspiration from the future. We use them to:

Help teams imagine multiple futures
Reveal what might be hiding in plain sight
Inspire incremental or disruptive innovation

We’re here for your tomorrow, today!

➤ Speak to a futures expert

Using Signals of Change

Signals of Change are used to help push innovator thinking and ideas beyond the obvious
They are global inspiration for individuals and project teams
They offer a fresh perspective on how the world might be in the future

Signals Bank

Food & drink

Fast-Track Your Health
Tastebud Friendly Design
Savour the Sound
Beer 70+
Oat Milk Sheets
Project Nourished
Project Nourished

Food & drink

Beer 70+

Taste preferences develop and mature as we age. Becks 70+ beer is crafted specifically to cater to this change through a bitter taste profile that appeals to seniors.
Savour the Sound

British Airways have developed “sonic seasoning” to improve the taste of in-flight meals. They found that certain musical notes enhance our perception of flavors like sweetness, saltiness, or sourness, counteracting the reduced taste sensitivity at high altitudes.
F#cking Old

Condom brand, Jems is encouraging elders to talk about their sexual health in a campaign that promotes safe sex across all generations.
No Tech for under 16s

Spanish parents want to ban smartphones for children under 16 to protect them from addiction, social media and inappropriate content.
Oat Milk Sheets

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Project Nourished

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Project Nourished

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