Design Researcher
Annick Holland
With a background in engineering and business focussed on design thinking, Annick brings an intercultural perspective driven by her passion and lifelong fascination to understand different cultures. This has led her to seek many first-hand experiences away from her home country, Germany, living in multiple countries whilst working on international research projects.
Annick first joined INDUSTRY of Us as a Creative Cultural Guide for Germany, and now works as a design researcher, helping innovators be inspired by insight to create compelling ideas.
She helps teams to create a point of view through research outcomes and bring concepts to life with engaging visualisations such as design fictions. She’s even used her talent for visual communication to illustrate a book about service design.
Most creative when…
Annick’s love for adventure ignites her creativity. Her best ideas come when she is outside of her day-to-day environment, on mini-adventures, whether she’s hiking, exploring new cities, or immersing herself in local art galleries.
What Annick thinks
