Our Creative Cultural Guides

Our global network of CCGs rapidly bring contextual, cultural and creative insight

We believe in the power of collaboration

We work with strategic partners and individuals from over 27 countries around the globe to bring in expertise and local knowledge

Our CCGs bring…

Global Minds

Our network benefits from a wealth of creative perspectives and specialised skills, including ideation and design expertise, which enriches our problem-solving process and allows us to infuse fresh ideas into the challenge at hand

Cultural Knowledge

As our eyes and ears on the ground, our CCGs are our go-to experts for cultural questions. They help us with local market immersion, consumer or expert recruitment and translation, putting insights into context

Rapid Insights

Our CCGs help us with on the ground tasks like stimulus hunting, contextual interviews and support during innovation workshops - this allows us to work in a lean, smart and flexible manner