Experiment to Iterate

We use design to create tangible conversations to enable concepts, propositions and experiences to progress

We bring early ideas to life

We create concept visuals, storyboards and low-fidelity prototypes to bring ideas to life so they can be explored with users and stakeholders

User testing for rapid iteration

  • We run user research to gather feedback on product propositions, concepts or designs to inform iterations

  • We use stimulus creatively to explore different elements of an idea, allowing us to experiment with options and test boundaries

MVP experiments to show proof of concept

We work with teams to design and implement pilot experiments for new solutions and service

“We feel very confident that the outputs of our days together will help us move forward and will deliver valuable MVPs for testing.”

Sustainability Specialist

Recent experimentation projects

Case studies showcasing our work

  • How might we...

    use a customer-centric methodology to validate customer journeys that empower people to be more circular every day, and develop the related service design blueprints?

  • How might we...

    gather insight and quickly translate it into design recommendations, working with the client to update the prototypes and repeat this test and iterate loop over an 8-week period?

  • How might we...

    gather in-depth feedback on specific features, using a range of visuals, block models and prototypes to inform and direct development efforts for the new range of kitchen appliances?

Our services

Talk to us

About what experiments can jumpstart your design process