Insight for Innovation
We run global, exploratory consumer research to help teams understand and be inspired by the people they are designing for
Sensemaking to guide & inspire what’s next
We make sense of rich insights, generating clear opportunities for innovation that teams can use as a springboard for ideation
We ensure that the research findings can live on within organisations by designing interactive storytelling tools and actionable toolkits
Cultural probes & interventions
We design cultural probes and interventions to explore consumer behaviours, motivations and desires
Deep cultural understanding
Our network of Creative Cultural Guides in over 27 countries around the world are our eyes and ears on the ground, providing local knowledge and rich cultural understanding
Expert perspectives
We speak to leading-edge consumers and subject matter experts to identify how cultures, generations and markets are changing
“You’ve been key to helping us reshape our strategy, making sure the consumer is truly at the heart”
Senior Brand Manager
Recent insight projects
Case studies showcasing our work
Our services
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Foresight for Innovation
We help teams define, imagine and work with future scenarios to help build resilience and have confidence in the direction forward
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Training for Innovators
Your team is your biggest asset, empower their creative growth through our design-led training courses
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Experiment to Iterate
We use design to create tangible conversations to enable concepts, propositions and experiences to progress
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Ideation & Design Thinking
We plan, run and facilitate engaging and inspiring ideation workshops that maximise your team’s collective brainpower and creativity
Talk to us
To discuss how we can help you to understand and get inspired by your users