What we think

In our articles we explore the intersection of creativity, innovation and behavioural science

We have three article collections; Here For Innovators, Thinking Outside the Books and Design Research 101


Here for Innovators Series

Our perspective on the big challenges faced by innovators and how to overcome them

Design Research 101 Series

A 6-part series on the role of design research and how to involve consumers in the creative process

Thinking Outside the Books Series

A creative twist on well-known, influential books, we share our thoughts on key theories and what they mean for creativity and innovation

Latest Articles

Creative Health Kate Dowler Creative Health Kate Dowler

Exercise and Creativity

At INDUSTRY of Us, we’ve been exploring the topic of ‘Creative Health’ and more specifically, what impact does your health (in its broadest sense) have on your ability to be creative? This article looks at the role physical exercise plays in enhancing creativity and whether it could be deliberately harnessed as a tool to boost the creative power of teams.

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