What we think

In our articles we explore the intersection of creativity, innovation and behavioural science

We have three article collections; Here For Innovators, Thinking Outside the Books and Design Research 101


Here for Innovators Series

Our perspective on the big challenges faced by innovators and how to overcome them

Design Research 101 Series

A 6-part series on the role of design research and how to involve consumers in the creative process

Thinking Outside the Books Series

A creative twist on well-known, influential books, we share our thoughts on key theories and what they mean for creativity and innovation

Latest Articles

Here For Innovators Peter Fullagar Here For Innovators Peter Fullagar

Unlocking the design thinking puzzle

It can be difficult to introduce design thinking and its value as an innovation approach to someone unfamiliar with it. So, in this article we dive into this challenge and explore three distinct yet interconnected perspectives that when combined, can help innovators understand how they might unlock the design thinking puzzle.

Read More