Director of Insight

Kate Dowler

Kate has 20 years’ experience working in consumer insight and co-creation, from roles at Dyson, AstraZeneca and Ipsos and, most recently as Head of Research at Kinneir Dufort where she established and built their insight and user research function. 

Kate is always looking for connections between different schools of thought that can be used as inspiration to design new consumer insight and co-creation techniques, and is particularly interested in the application of behavioural science to creativity and innovation.

Most creative when…

A great believer in the power of the subconscious, Kate’s best ideas appear at the moment she is dropping off to sleep, when thoughts merge into dreams.

What Kate thinks

Featured
Exercise and Creativity
Creative Health
Exercise and Creativity
Creative Health

At INDUSTRY of Us, we’ve been exploring the topic of ‘Creative Health’ and more specifically, what impact does your health (in its broadest sense) have on your ability to be creative? This article looks at the role physical exercise plays in enhancing creativity and whether it could be deliberately harnessed as a tool to boost the creative power of teams.

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Creative Health
6 - Insight to Action
Design Research 101
6 - Insight to Action
Design Research 101

When it comes to delivering design research, how do you engage your audience and key stakeholders to make sure it’s interesting and actionable? How do you turn insight to action?

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Design Research 101
Superforecasting for innovators
Thinking Outside the Books
Superforecasting for innovators
Thinking Outside the Books

In an increasingly uncertain and volatile world, we reflect on whether it is possible to forecast the future, and what this means for innovators; drawing learnings and inspiration from the book, ‘Superforecasting’ by Dan Gardner and Philip Tetlock.

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Thinking Outside the Books