Design Researcher
Will Pell
With a background in Industrial Design, Will is able to apply a design thinking approach to a variety of research challenges that range from exploratory to technically complex.
He brings a fresh perspective on how innovation can be delivered to have real impact, helping to unlock and drive new opportunities with a laser focus on user needs; rapidly interpreting insights that go on to inspire unique ideas.
Will’s experience in designing interactions means that he is able to hone in on the smallest of details. He brings added value through his knowledge of human factors principles and how cultural elements affect the way users interact with the world.
Most creative when…
For Will, inspiration can strike at any time, particularly out in the countryside or while hiking. However, he is at his most creative when collaborating with others, exploring topics and tangents that often lead to new creative directions.
What Will recommends
