What we think

In our articles we explore the intersection of creativity, innovation and behavioural science

We have three article collections; Here For Innovators, Thinking Outside the Books and Design Research 101


Here for Innovators Series

Our perspective on the big challenges faced by innovators and how to overcome them

Design Research 101 Series

A 6-part series on the role of design research and how to involve consumers in the creative process

Thinking Outside the Books Series

A creative twist on well-known, influential books, we share our thoughts on key theories and what they mean for creativity and innovation

Latest Articles

Design Research 101 Kate Dowler Design Research 101 Kate Dowler

2 - New Eyes

Individual perspectives have a powerful role to play in design research. We all see things differently, and there are some scenarios where the perspective of the person conducting the research is as interesting and important as the person we are talking to or observing.

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